Klimavolksbegehren Imagevideo

Client
Klimavolksbegehren

The organization’s goal was on one hand to raise awareness about the climate crisis we are facing right now and on the other hand to attract new members and volunteers to join the climate alliance which is creating measurable change to hit climate goals alongside the Klimavolksbegehren.

So we produced an Imagefilm which is talking directly to the challenges we are facing, and how everybody can be part of the solution.

Credits

Script- Luis Villegas, Sandra Noll
Directing & Camera – Sandra Noll
Postproduction – Luis Villegas
Sounddesign – BYPASS Diseño de Sonido
Voice-Over Artist – Stefan Rasch
Stockfootage: Filmspektakel, Greenpeace International

Project Insights

Our Tasks

Script & Directing
Pre-Production (Storyboarding, Shot planning)
Production (2 Shot days and collection of footage from Greenpeace and other supporters)
Postproduction (Editing, Color Correction, Music)

Challenge

The aim was to create an image video that isn’t putting the organization itself in the foreground and focus on the underlying why.
Our focus was to create an uplifting but still realistic video about our current climate situation. On one hand, we wanted to show how serious it really is and on the other hand show what is already happening right now to prevent nature & future generations from further harm.

Implementation

We gathered statistics and scientific articles on how the climate crisis is affecting Austria and which influence this has on our nature, landscape and wildlife if we continue in our way lifestyle without creating significant change.

The second step was to analyze the target audience of the organization and choose a storytelling style that is appealing to Austrians between 20-35, which are the most common supporters of the organization.

Results

The video campaign gained great visibility with over 32.000 Facebook views and 22.000 YouTube views. The petition for the referendum was a full success and got enough signatures to continue their work. The aim of the petition and the work of Klimavolksbegehren still is to establish legal obligations to protect our nature in Austria and beyond.

In addition to the petition’s success, we were able to attract new members and volunteers to support the organization’s goal. Many new members referred to the campaign and image video we produced and said it inspired them to get active.

Some Frames

We can talk a lot, but what really matters is
how our clients experienced our collaboration

Stefan Weiß-Fanzlau

Co-Initiator & Marketing Lead Klimavolksbegehren

"This little gem significantly boosted our outreach and many new volunteers referred to this clip"

We needed an emotional image video pointing out the idea of the movement and encouraging to join forces. Highly professional and focused cooperation with just lovely people passionate about what they do! The result exactly met our needs. This little gem significantly boosted our outreach and many new volunteers referred to this clip.

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