Case study // Awarness building
Visioneers Austria Social Videos
(c) Rupert Pessl
World Access for the Blind is a Non-Profit organization that facilitates the self-directed achievement of people with all forms of blindness, and increases public awareness about the strengths and capabilities of blind people.
World Access for the Blind has served over 10,000 students in nearly 40 countries, since last year including Austria.
July 2019, Visioneers Hike Vienna Kahlenberg
Workscope: 3 Social Videos
Length: between 1.30 – 2.30 Minutes
Concept & Directing
Production (3 Shot days during 3 events)
Postproduction (Editing, Color Correction, Music)
TheGoodTribe (Projectmanagement, Koordination)
Under the name “Visioneers Austria” World Access for the Blind started 2019 with their socially relevant work here in Vienna. To build brand awareness and reach more people who can benefit from their unique services, Visioneers wanted to create for every event a social media after movie, which isn’t just capturing the event. The aim was to create a video series that is showing what Visioneers can offer for blind people in Austria, as well as how participants feel when they attend one of the organisations events.
Together with our partner TheGoodTribe, we produced in the time frame of 5 month 3 social videos, including a hike on the Viennese Kahlenberg for blind people. For us it was very important that the videos are also barrier-free, so that all participants as well as interested people who are blind or sight impaired can enjoy the videos and get all relevant informations. Therefor we worked with voice overs in the intro and outro sequence.