Case study // Awarness building
The organisations goal was on one hand to raise awareness about the climate crisis we are facing right now and on the other hand to attract new members and volunteers to join the climate alliance which is creating measurable change to hit climate goals alongside with the Klimavolksbegehren.
Script & Directing
Pre-Production (Storyboarding, Shot planning)
Production (2 Shot days and collection of footage from Greenpeace and other supporters)
Postproduction (Editing, Color Correction, Music)
The aim was to create an image video which isn’t putting the organisation itself in the foreground and focus on the underlying why. Our focus was to create an uplifting but still realistic video about our current climate situation. On one hand we wanted to show how serious it really is and on the other hand show what is already happening right now to prevent nature & future generations from further harm.
We gathered statistics and scientific articles how the climate crisis is effecting Austria and which influence this has on our nature, landscape and wildlife if we continue in our way lifestyle without creating significant change.
The second step was to analyse the target audience of the organisation and choose a storytelling style which is appealing to Austrians between 20-35, which are the most common supporters of the organisation.
We developed a story arch which consist of 3 parts:
In the first act we can see what we have here in Austria and what is worth to protect.
In the second act we can see the challenge we are facing right now and how this is effecting Austria.
In the third act we have very classic the resolution and solution which is the Klimavolksbegehren along side with the climate alliance. We also point out what we need exactly to do to reduce the impact of the crisis and how everybody can be part on this quest.