Challenge

Biconi’s wish was to attract new clients and strengthen the Biconi Brand Identity on social media. The aim was to inform on one hand about the healing ingredients in the products and on the other hand how to use them for the best result. 

Implementation

The idea was to develop a video series of 10 videos which are specifically designed to receive quick and valuable information about the products on Facebook and Instagram. Each Video has the length between 24-30 second and shows a combination of text and filmed video footage. It was important for us to create a video series which is working with and without audio, since many people consume video content on social media without sound. Scientific facts about the Nonis fruit and its production are providing transparency and foster the relationship to this ethical brand. Besides the Concept, we were also responsible for the pre production, production and the postproduction, so that Biconi just needs to take over the distribution on their channels.

Our Tasks

Concept
Pre-Production (Storyboarding, Shot planning)
Production (2 Shot Days with local models)
Postproduction (Video editing & Textanimation)